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| Corporate Video |
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| Pricing |
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Dvideo delivers the highest quality video at the most
affordable prices.
The cost of a video can vary significantly, depending
on a number of factors. However, we have attempted to
provide a basic guideline for determining how much you
should budget. |
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| Rule of Thumb |
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| There are many types of videos, each requiring
a different set of assumptions regarding the costs involved
in producing them. As a general rule, marketing videos (product
demos, company overviews) cost $2,500 to $4,500 per finished
minute. Training videos, which are often longer but with less
“razzle dazzle,” usually cost $1,500 to $3,000 per
finished minute. Finally, video produced for broadcast commercials
usually cost $7,000 - $10,000 per finished minute. |
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| Apples to Apples |
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| The world of video production can be confusing
and frustrating as you attempt to compare one provider’s
price to the next. There are, unfortunately, few pricing standards
in video production and rapidly changing technology only exacerbates
the issue. Remember that you are the client and deserve a clear,
detailed description of what is being provided by your video
partner. Don’t be afraid to ask questions … a lot
of them! |
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| Cost Drivers |
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| Below is an overview of the main
cost drivers for video production. Having answers regarding
your needs in each of these areas will allow for a more accurate
quote. If you aren’t sure what you require, feel free
to contact our video consultants to help you determine the best
solution for your video needs. |
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Audience – Is your video
aimed at customers or is it for internal use? Generally,
sales/marketing videos require higher production
values than internal communications and training videos. |
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Length – Obviously,
the longer the video, the more it costs. Most companies
overestimate the amount of time needed to communicate
their message. Even the most complex business can be summarized
in two to three minutes. Any longer and you will likely
lose your audience. |
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Script Development –
The script includes the words you will hear and the images
you will see in your video. You can often save money by
writing your own script, although not all production companies
allow you to do so. Dvideo does! However, it is important
to understand that writing a quality script requires a
significant amount of time, along with strong marketing
and creative skills. We provide script writing tools,
guides and examples to help you with this critical video
production step. |
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Voiceover – A professional
narrator can enhance the quality of your video significantly
by conveying your message in the style you require. |
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On-Camera Talent – Your
video may call for an on-camera host or professional actors
in dramatizations. However, to save costs, many non-speaking,
on-camera roles can be filled by employees or others. |
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Field Production – as
a general rule, each three to five minutes of video requires
a full day of field production, depending on the type
of video. Professional production companies assume at
least two-person crews and may require additional staff
and equipment based on the requirements of the shoot.
Some shoots require a second or third camera, especially
ones capturing a live event. Videos requiring more than
one location will require additional days of field production. |
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Top |
| Popular Options |
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| Here's a summary of our most popular video production
solutions. |
| While our clients' video needs vary, the videos
below are most frequently requested. Please contact one of our
video consultants for a free evaluation of your video needs. |
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Full-Service Marketing
Video (up to 3 minutes) –
The majority of our clients choose this solution to meet
their video needs. It delivers high production values
at extremely affordable rates and includes script development
by our award-winning creative team, professional voiceover
and a full day of on-location field production. Video
content usually includes corporate overviews and product
advertisements/promotions. |
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Self-Managed Product Video (up
to 2 minutes) –
Ideal for companies with basic video needs or for those
budget-constrained, but still want a high-quality, professionally
produced video. You write your own script using our script
tools, guides and examples, and our creative team provides
reviews to ensure it meets our high standards. Professional
voiceover and a half day of on-location field production
are also included. Typical video content includes product |
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demonstrations and
corporate communications. |
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Customer Training
Video (up to 5 minutes) –
Many of our clients are significantly reducing costs by
providing a product training video to their customers.
This style of training video includes higher production
values than a typical internal training video. You write
your own script using our script tools, guides and examples,
and our creative team provides reviews to ensure it meets
our high standards.Professional voiceover and a day of
on-location field production are also included. |
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Broadcast Commercial
(1 minute) –
A solution designed to meet the demanding requirements
of broadcast television, but at a fraction of the
cost of a typical commercial. Ideal for clients with a
significant investment in tradeshows, wanting to display
their video on state-of-the-art monitors. Typical content
includes product advertisement/promotions and corporate
overviews.
For a free video consultation, please contact one of our
video consultants. |
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| Our
Process |
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| Dvideo follows a
standardized video production process to ensure the timely,
on-budget delivery of high-quality solutions that meet our clients'
needs. |
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Step 1 - Brainstorming
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| Conference
call is held between client and the Dvideo team to discuss video
concepts, script ideas, visuals, design elements and scope of
project. |
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Step 2 - Script Development
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Dvideo professional scriptwriters
will either create the script or will review a client-produced
script
depending on the service selected. Each draft of the script
is sent by email for |
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Step 3 - Script Approval
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| After the agreed number of revisions,
client approves final script. |
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Step 4 - Field Production
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| Field production is scheduled at
client's office or other pre-determined location. All
images are shot according to the pre-approved script. |
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Step 5 - Post Production
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| Video is edited according to
pre-approved script. Pre-approved graphics, music and narration
are added. Client reviews rough cut and additional cuts as applicable
before the video is complete. |
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Step 6 - Media Delivery
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Dvideo has developed
a full suite of innovative video delivery solutions.
Our team is dedicated to creating video delivery tools that
maximize reach and effectiveness, while providing our clients
the ability to measure the positive impact of their video investment. |
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Video Email |
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Create, send and track video-enhanced,
customized multimedia email messages, newsletters and
promotions ... one at a time or to thousands of customers
at once. Dvideo gives you the power to proactively manage
your email marketing campaigns. |
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Podcasting |
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Podcasting is rapidly becoming the
“next big thing” in online video. From marketing
to potential customers to training employees in the field,
this cutting edge technology is changing the way we view
video. |
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CD/DVD |
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Stop traffic at your tradeshow booth,
enhance critical sales presentations, and replace traditional
print brochures and postcards with more effective interactive
CDs and DVDs. |
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Streaming Video |
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Deliver the highest
quality video and provide the most intuitive viewer experience
available. The unique “one click” feature
means your customers begin viewing your video immediately,
with no decisions to make about which media players to
use or what software to download. |
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