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| Corporate Video |
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| Pricing |
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DVideo delivers the highest quality video at the most
affordable prices.
The cost of a video can vary significantly, depending
on a number of factors. However, we have attempted to
provide a basic guideline for determining how much you
should budget. |
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| Rule of Thumb |
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| There are many types of videos, each requiring
a different set of assumptions regarding the costs involved
in producing them. As a general rule, marketing videos (product
demos, company overviews) cost $2,500 to $4,500 per finished
minute. Training videos, which are often longer but with less
“razzle dazzle,” usually cost $1,500 to $3,000 per
finished minute. Finally, video produced for broadcast commercials
usually cost $7,000 - $10,000 per finished minute. |
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| Apples to Apples |
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| The world of video production can be confusing
and frustrating as you attempt to compare one provider’s
price to the next. There are, unfortunately, few pricing standards
in video production and rapidly changing technology only exacerbates
the issue. Remember that you are the client and deserve a clear,
detailed description of what is being provided by your video
partner. Don’t be afraid to ask questions … a lot
of them! |
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| Cost Drivers |
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| Below is an overview of the main
cost drivers for video production. Having answers regarding
your needs in each of these areas will allow for a more accurate
quote. If you aren’t sure what you require, feel free
to contact our video consultants to help you determine the best
solution for your video needs. |
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Audience – Is your video
aimed at customers or is it for internal use? Generally,
sales/marketing videos require higher production
values than internal communications and training videos. |
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Length – Obviously,
the longer the video, the more it costs. Most companies
overestimate the amount of time needed to communicate
their message. Even the most complex business can be summarized
in two to three minutes. Any longer and you will likely
lose your audience. |
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Script Development –
The script includes the words you will hear and the images
you will see in your video. You can often save money by
writing your own script, although not all production companies
allow you to do so. DVideo does! However, it is important
to understand that writing a quality script requires a
significant amount of time, along with strong marketing
and creative skills. We provide script writing tools,
guides and examples to help you with this critical video
production step. |
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Voiceover – A professional
narrator can enhance the quality of your video significantly
by conveying your message in the style you require. |
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On-Camera Talent – Your
video may call for an on-camera host or professional actors
in dramatizations. However, to save costs, many non-speaking,
on-camera roles can be filled by employees or others.
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Field Production – as
a general rule, each three to five minutes of video requires
a full day of field production, depending on the type
of video. Professional production companies assume at
least two-person crews and may require additional staff
and equipment based on the requirements of the shoot.
Some shoots require a second or third camera, especially
ones capturing a live event. Videos requiring more than
one location will require additional days of field production.
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| Popular Options |
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| Here's a summary of our most popular video production
solutions. |
| While our clients' video needs vary, the videos
below are most frequently requested. Please contact one of our
video consultants for a free evaluation of your video needs.
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Full-Service Marketing
Video (up to 3 minutes) –
The majority of our clients choose this solution to meet
their video needs. It delivers high production values
at extremely affordable rates and includes script development
by our award-winning creative team, professional voiceover
and a full day of on-location field production. Video
content usually includes corporate overviews and product
advertisements/promotions.
Cost Estimate: $13,000 - $15,000 |
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Self-Managed Product Video (up
to 2 minutes) –
Ideal for companies with basic video needs or for those
budget-constrained, but still want a high-quality, professionally
produced video. You write your own script using our script
tools, guides and examples, and our creative team provides
reviews to ensure it meets our high standards. Professional
voiceover and a half day of on-location field production
are also included. Typical video content includes product |
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demonstrations and corporate
communications. Cost Estimate: $6,000 - $7,000 |
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Customer Training
Video (up to 5 minutes) –
Many of our clients are significantly reducing costs by
providing a product training video to their customers.
This style of training video includes higher production
values than a typical internal training video. You write
your own script using our script tools, guides and examples,
and our creative team provides reviews to ensure it meets
our high standards.Professional voiceover and a day of
on-location field production are also included.
Cost Estimate: $9,000 - $11,000 |
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Broadcast Commercial
(1 minute) –
A solution designed to meet the demanding requirements
of broadcast television, but at a fraction of the
cost of a typical commercial. Ideal for clients with a
significant investment in tradeshows, wanting to display
their video on state-of-the-art monitors. Typical content
includes product advertisement/promotions and corporate
overviews.
Cost Estimate: $14,000 - $17,000
For a free video consultation, please contact one of our
video consultants. |
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| Our
Process |
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| DVideo follows a
standardized video production process to ensure the timely,
on-budget delivery of high-quality solutions that meet our clients'
needs. |
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Step 1 - Brainstorming
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| Conference
call is held between client and the DVideo team to discuss video
concepts, script ideas, visuals, design elements and scope of
project. |
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Step 2 - Script Development
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DVideo professional scriptwriters
will either create the script or will review a client-produced
script
depending on the service selected. Each draft of the script
is sent by email for |
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Step 3 - Script Approval
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| After the agreed number of revisions,
client approves final script. |
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Step 4 - Field Production
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| Field production is scheduled at
client's office or other pre-determined location. All
images are shot according to the pre-approved script. |
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Step 5 - Post Production
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| Video is edited according to
pre-approved script. Pre-approved graphics, music and narration
are added. Client reviews rough cut and additional cuts as applicable
before the video is complete. |
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Step 6 - Media Delivery
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DVideo has developed
a full suite of innovative video delivery solutions.
Our team is dedicated to creating video delivery tools that
maximize reach and effectiveness, while providing our clients
the ability to measure the positive impact of their video investment. |
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Video Email |
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Create, send and track video-enhanced,
customized multimedia email messages, newsletters and
promotions ... one at a time or to thousands of customers
at once. DVideo gives you the power to proactively manage
your email marketing campaigns. |
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Podcasting |
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Podcasting is rapidly becoming the
“next big thing” in online video. From marketing
to potential customers to training employees in the field,
this cutting edge technology is changing the way we view
video. |
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CD/DVD |
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Stop traffic at your tradeshow booth,
enhance critical sales presentations, and replace traditional
print brochures and postcards with more effective interactive
CDs and DVDs. |
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Streaming Video |
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Deliver the highest
quality video and provide the most intuitive viewer experience
available. The unique “one click” feature
means your customers begin viewing your video immediately,
with no decisions to make about which media players to
use or what software to download. |
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| CameraCrews-HD
& SD |
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| DVideo handles productions of all
kinds, from commercials to feature films. We can provide you
with our on staff DP and/or a full production crew. Whatever
your project demands we can customize the perfect production
crew. Let us help you bring your vision to the screen. |
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| At DVideo, we believe the most
important resource in any production is the people you
rely on to make your project a success. Our crews are
created from close colleagues and long time friends. We
hand select crew members for each project according to
their field of expertise, production preferences and creative
style. All are veteran industry professionals who make
their living in the production business. |
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| Whether your project will be shot
on video, film or still photography, with a large crew
or a single cameraman, DVideo can provide the right crew
for your job. We don't sell listings or hire unknown people.
Our associates; DP's, camera operators, AC's, LD's, gaffers,
keys, grips, sound techs, boom operators and support personnel
are some of the best in the industry. |
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| High definition (HD) production and
recording formats can enhance video images by providing a higher
resolution screen and enhanced depth-of-field. All High Definition
formats are "wide-screen", a 16:9 ratio is default
on all high-definition formats. |
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| There are two choices in vertical "resolution"
(how many lines are scanned on the monitor): either 720 or 1080.
Both of these resolutions allow either 'progressive' (each line
is scanned followed by the next line, like a computer monitor)
or else they can be 'interlaced' (every other line is scanned,
like conventional TV's do). The frame rate can also be important. |
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| All interlaced video in HD is between
24 and 30 frames per second (fps). Progressive scan is recorded
between 50 and 60 fps. The Panasonic DVC-PRO HD can record either
interlaced (720 lines) or progressive (1080 lines) and at frame
rates between 24 and 60 fps. The Sony HDCAM can also record
between 24 and 60 fps, at either the 720 line resolution, or
the 1080 resolution. |
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| In summary, High Definition can make
your program look better than amazing. |
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| 3D Animation |
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| Many years of experience
and a ruthless attention to detail are needed in order to simulate
realistic movements and transitions. The thrill of exciting,
high-impact animated 3D graphics for title sequences, promotions
is a similarly valuable media art form which can really set
your business apart from its competition. |
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| We pay attention to the smallest, most
tiny details in our animation for all projects in our 3D department.
DVideo can create photo realistic models, visualizations, product
designs, interactive 3D models, VRML and trailers for TV, internet
or broadcast as well as a host of CGI effects for a variety
of uses; and with one of the best teams of 3D animators in the
country, we can create something outstanding for your business |
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| We are pushing our 3D skills further and faster
than ever. We are actively seeking to break into new and wider
markets, so take advantage of our exceptional skills now. |
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| Digital Video Editing |
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| Editing and Production Services by
DVideo present your audience with a higher quality video through
digital video editing and production services. Digital video
editing and production is performed in-house on HD Avid editing
software which is technologically advanced editing equipment.
Whether your video is for promotional campaigns, education,
or corporate training and presentation, DVideo grants you access
to the technology and provide you with a solution. |
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| DVideo enhances or decreases the
liveliness of objects or people, thus drawing the eye
to a main focal point. The result is broadcast-quality
color and resolution that is true-to-life, if not better.
Impress your audience with footage that appears to have
been recorded in a big-budget television studio. DVideo’s
digital editing and production process does not require
costly and quality-degrading film. All shooting and editing
is done digitally to retain and enhance visual images
before being recorded on BETA-SP, CD-ROM, and DVD or compressed
and uploaded to streaming format for your custom website. |
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| Professional digital editing by
DVideo allows your audience to hear sound as though they
were actually in the room with the speaker or music. By
filtering and refining sound quality, a listener is able
to focus on the primary voice while hearing the ambient
background noises that create a realistic environment.
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| Digital editing provides extreme
flexibility. If your company discontinues a product or
service, Dynamic Digital Advertising can simply remove
that sequence from the video. If your company begins a
new product line or corporate division, DVideo could record
new footage and seamlessly integrate the new material
with the old. |
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| Color Correction |
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| A color correction
room has tools to fix problems, you have footage and the lens
didn't focus right, or the lights flickered, or the film stock
was wrong, or the tape has a glitch, or the white balance was
way off... whatever. We can soften, sharpen, remove dirt and
glitches, and reduce noise and flicker. We have ways to convert
different time codes, to encode and decode hidden metadata in
film transfer videotapes, to convert any format to any other
format. We enhance logos and brighten faces, unless of course
you want a logo smudged and a face hidden. There's a place in
every story where the pictures need to look special, and it's
a big problem if they don't. Happy or sad, bright or dark, color
correction helps bend the image to do the bidding of the storyteller.
On the colorist's palette are defocus tools, area highlighting
windows, selective color isolation, and unlimited control of
every color. We use these tools to create moods, increase visual
interest or simply make pictures jump off the screen. |
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from our experience, call for a consultation with one of our
colorists! |
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| Streaming Video |
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Higher Quality |
| Our proprietary video encoding and compression
process creates the sharpest, cleanest-looking video possible.
And our auto-detection technology identifies the optimum format
and file size to deliver to the viewer, ensuring the highest
quality streaming video available. |
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Wider Reach |
| Our ability to deliver video
in the most popular video streaming formats and at multiple
Internet connection speeds effectively covers more than 98 percent
of your potential online audience. Because most video streaming
providers encode their clients’ videos in only one format
and at one speed, they significantly reduce the video’s
audience. |
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Video Streaming:
How It Works |
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| Step 1
- Receive Video |
| Your video source content
is sent to DVideo on linear tape (VHS or BetaSP), digital
tape (DV-Cam or Mini-DV), or as digital files on DVD or
CD-ROM. |
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| Step 2
- Encode Video |
| Your video source content
is encoded in three streaming video formats (Real Networks,
Windows Media, and QuickTime) and three Internet connection
speeds (dial-up, low broadband and high broadband) resulting
in nine video streams per video. We continuously customize
and optimize our encoding settings to ensure the highest
quality image possible, unlike most video streaming providers
who rely on preset standard settings. |
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| Step 3 - View Video |
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| DVD & CD Authoring
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Enhance or even
replace traditional print collateral with interactive CDs and
DVDs.
These low-cost, high-quality solutions deliver the sharpest,
highest quality video possible. |
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| High Impact |
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| CDs and DVDs allow marketers to deliver
high-impact multimedia marketing messages that compel
your prospects to take immediate action. Multimedia direct
marketing materials have a minimum 60 percent greater
response rate than traditional direct mail pieces. Reach
and influence your prospects and customers by giving them
what they want... an easy way to find what's useful to
them. |
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| Cost Effective |
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| CDs and DVDs are more cost effective
to produce than traditional print literature and |
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can store hundreds of full-color
images, brochures and presentations in addition to high-impact
video. A CD can store thousands of dollars worth of marketing
collateral and can cost very little to produce and mail. |
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Interactive |
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Similar to the advantages of
the Web, CDs and DVDs can offer the user an interactive experience,
allowing them to quickly find the information they are most
interested in. A CD or DVD that utilizes a professionally designed
interactive menu is a powerful marketing or training tool that
also reinforces branding and increases credibility. |
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| Standards and Format
Conversion |
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Standards Conversion |
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There are three main world standards. These
are NTSC PAL SECAM. Within each of these three standards, there
are a number of variations. Video broadcasts and recorded material
in the US will not play on equipment in Europe for example -
and vise versa! We can convert almost any world standard to
another! |
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| The process of Video Conversion
takes the video signal that has been recorded or broadcast in
one standard and converts it to the new video format. This is
achieved by using a Broadcast Quality Digital Video Standards
Converter connected between the original video source and the
new output source. The video converter will normally include
integral Time Base Correction to aid in stabilizing videotape
sources. High performance is achieved by using Digital Conversion
and Digital Comb Filtering in the decoding process. |
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Format Conversion |
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Format conversion from video to disc or
online media encoding to and from most broadcast and domestic
formats from either tape to tape or tape to provide optimized
high quality playback for any target disk either DVD or CD or
online low and high resolution including streaming media formats.
We offer High quality encoding and can advise on the best formats
you require. |
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| All Format Duplications |
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| Anything from a highly specialized
tape copy for broadcast to just a plain old "dub",
DVideo can help you. The increase of not only tape formats but
video formats has created an alphabet soup of technologies professionals
and the casual producer need to cope with. Chances are, whatever
it is, we've seen it. |
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| Just counting tape formats
can be a daunting task, much less knowing how to successfully
handle the material for production. The many seemingly identical
yet wildly different DVD formats is enough to drive you nuts.
But then, there's HDTV to make it even deeper. |
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| Relax. We've got it covered.
We understand not only what each format does but also what it
will do to you. That's right - it's not as simple as it used
to be. Virtually every tape format released within the last
10 years has its own form of compression. Understanding the
effects of cascading compression schemes is what will keep you
out of trouble. You say "huh?" and we say "Relax". |
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